Tarte Double Duty Beauty Empowered Hybrid Gel Foundation

One of the most frequent questions I get asked is what my favorite foundation is. People are often surprised when I say that it’s Tarte’s Double Duty Beauty Empowered Hybrid Gel Foundation. First, because most people have never heard of it; Second, because it may  just be the longest name of a foundation in history.

People are also surprised that most times, I do not recommend this foundation to them. Why don’t I typically recommend my favorite foundation of all time? I promise it’s not because I’m greedy or trying to keep this beauty secret to myself!

Keep reading for a full review of Tarte’s Double Duty Beauty Empowered Hybrid Gel Foundation.

tarte empowered hybrid gel foundation

Let’s start out with the product claims:

“A poreless, full coverage gel foundation with skin-smoothing hyaluronic acid. 

Product performance: Smooth skin is in with this radiant, full coverage foundation with skin-loving ingredients wrapped in a luxurious, creamy gel. The unique, oil-free blend of smoothing, plumping and pore refining ingredients help brighten skin while moisturizing and blurring the look of fine lines and pores. The cooling, hypoallergenic gel feels like a drink of water for your skin, while masking any redness, dark spots, acne and uneven skin tone for 12-hour wear across skin types. It’s available in a range of shades to match any skin tone with a soft, rose scent and natural, radiant finish.” (that mouthful was taken from tarte.com)

If I had to rate this description for accuracy, I would say it scores about 90%.

SENSORIAL SKIN CARE: This foundation is a spa-like experience. The feeling of putting this foundation on never gets old. It truly feels like skin care and because it is a gel foundation, it is instantly cooling on your skin, soothing any redness or irritation you may have. Skin is left feeling so hydrated and refreshed that often times I want to stop right there and not put any more makeup on!

One of my favorite parts of this foundation is the fresh rose scent, which is so unusual for me. I typically find rose scents so overwhelming and  really don’t enjoy it, but for some reason in this foundation I find it so pleasant and relaxing.

COVERAGE: I would agree that this is a full coverage foundation, although you can definitely use less product and make it more medium coverage. This foundation glides on and blends so easily, fully covering pores, redness and any other imperfections.

*Application Tip: A little goes a very long way! This foundation comes in a jar so it is very easy to take too much product onto your brush or blending sponge. I typically don’t advocate purchasing the coordinating foundation brushes, but in this case I find it very helpful. The brush comes with a spatula on one end to scoop out the foundation (which in my opinion is also more sanitary) and a slanted flat top kabuki brush on the other end. Start by scooping a little out at a time and build up to your preferred coverage – It is always easier to build up than remove product. Shop the Tarte Foundation Brush & Spatula.

SHADE RANGE: Empowered Hybrid Gel Foundation is currently available in 18 shades. As with most Tarte products there is a wider selection in the fair-to-medium and tan shades. Common complaints with Tarte foundations are that there are not enough options when you get to their dark to rich shades. Tarte is pretty receptive to feedback and I want to believe they will expand their darker shade ranges in the future.

I am a light to a light-medium skin tone with pink undertones. I always had trouble finding my shade until I found Tarte foundations. They make it incredibly easy to find your accurate shade with full descriptions and photos on their website. I would recommend clicking through all the shades and reading the descriptions before heading into the store, so that you know whether you should be trying the beige, neutral, sand or honey shades. I typically wear light beige in the fall and winter months and light-medium beige in the spring and summer.

WEAR: This is where the product starts to fall short on its claims. This product is super hydrating but the down side to that is it never feels like it fully dries down. I find in the winter when my skin is a little more dry, this foundation lasts longer because my skin seems to drink it in and really hold on to it. In the spring and summer when my skin is a little more normal and balanced, my oils will break through and make this foundation transfer or wear off quickly if I do not set it with powder. If I really want to get full wear out of this foundation I need to have blotting papers on me at all times as well as powder to touch up with.

SKIN TYPES: This is the reason I often do not recommend this foundation. It is definitely not for all skin types. If you are normal or oily, there is a good chance this foundation will slide right off your face. I have dry to combination skin and sometimes on my more combination days this foundation can wear away quickly on me. If you have dry and/or more mature skin, this will give you the radiant youthful look that you are probably looking for and will wear much better on your skin type.

PRICE: This foundation retails for $39 for 1 Fl. oz. on tarte.com and Ulta Beauty. I will tell you right now, I have never paid full price for this foundation! Right now it is on sale for $27 as part of Ulta’s 21 Days of Beauty and Tarte periodically has a Friends and Family Sale where you can purchase the Empowered Hybrid Gel Foundation for 20% – 30% off. If I don’t already have one, I typically buy a back-up during these sales so that I never have to pay full price.

tarte empowered hybrid gel foundationWHY I LOVE IT: When this product works it really works. This foundation gives my skin full coverage with a glow. I have a lot of redness and I love the idea of full coverage but hate a heavy matte look. I want the best of both worlds – full coverage that looks like my skin. Tarte’s Empowered Hybrid Gel Foundation is the closest I have ever gotten to that.

The best part about this foundation, is that it just feels like I am doing something good for my skin when I’m wearing it; It looks AND feels good – and isn’t that the whole point of makeup?

Let me know in the comments if you found this review helpful and if there is a foundation you have been wondering about. I may just review it next!

Until next time, beauties!



From Friday to FriYAY: Take your eyeshadow from day to night.

You made it to Friday and the weekend is calling your name! You’ve spent all week working hard (or just watching the clock) to make it to this day, so don’t waste time re-doing your makeup look before heading out for the night.

I am here to help you go from Friday to FriYAY & fabulous in no time!

FriDAY: Create a soft neutral eye that you can easily build on later.

Step 1: Take a light-colored shade that is similar to your skin tone, like a cream or tan and apply it all over the lid, up to your brow. This will create a nice even base that will help you blend out your other eyeshadow colors.

Step 2: Apply a warmer shade like a mauve, dark tan or light brown to your crease. This shade will act as your transition shade later (in other words, this is the color that is going to connect all of the shades that you end up using).

To find exactly where your crease is, take your finger, and with your eye open, feel for where the top of your eyeball is. You want to apply your shadow right where your eyelid creases (get it?… the crease) above your eyeball. While your eye is open, take a soft blending brush and apply your shadow using windshield wiper motions (back and forth). *Helpful hint: If you have hooded eyelids, you won’t want to go too dark with your crease shade. To help open up your eye a little more, you can extend this shade just slightly above your crease.

Step 3: Take another light shade, like a pale pink, cream or taupe and lightly dust your lids with it (keep this shade below your crease color).

Step 4: With a precision brush, take the same color that you used for your crease and line your lower lash line.

Step 5: Apply a couple of coats of your favorite mascara and you are all set!

FriYAY: Turn your neutral eye into a bold and sexy nighttime look.

Step 1: Take a darker shade, like a dark brown or burgundy and pack it on to the outer corner of your eye. Take your time and build this color up slowly – it is better to start with a little and build up, than to go overboard and end up with the dreaded “raccoon eye” – not cute! Take this color no further than the center of your eyelid.

Step 2: Take a soft blending brush and with very light, circular motions, blend out the edges of this shade, bringing it up into the crease.

Step 3: Take a light, shimmery shade, like a pink, champagne or light gold and sweep this over your lid starting at the inner corner but do not take it past the center of your lid.

Step 4: Using a precision brush, take the same shade that you used on the outer corner to line your lower lash line – this time keeping it as close to the lashes as possible.

Step 5: Add some black liner to the top lid (personally, I love a good wing, but feel free to tightline if that is what you are more comfortable with – We’ll save the wing liner tutorial for another day). You can also add some liner to your waterline (the inner, lower lash line) for a more dramatic look.

A few final tips:

  • * Apply your eyeshadow using very light pressure with your brush. This is KEY. It is so much easier to lightly build color than it is to remove it and start over. You can also end up removing color when you apply too much pressure to your brush.
  • * When putting color on your brush, be sure to tap off excess shadow. This will eliminate fallout underneath your eye.
  • * Apply your eyeshadow first, before foundation or concealer, so that if you do end up with fallout, you can clean it up and not ruin the rest of your makeup.
  • *Purchase a palette rather than individual eyeshadows. This will make it easier to coordinate your colors. My favorite go-to palette is the Urban Decay Naked 3 Palette – It has a great mix of matte and shimmery shades and has you covered with base colors to transition colors and darker lining shades.

So, there you have it! Let me know in the comments if you found this tutorial helpful & feel free to share your favorite day-to-nighttime looks!

Happy Friday, Beauties!